F-1: Curated by Bella Neyman & Ruta Reifen
Design historian Bella Neyman and Israeli jewelry artist Ruta Reifen recently launched Platforma, a curatorial initiative to bring art jewelry to a wider audience and give it the same respect that contemporary painting, sculpture, and design enjoy. Its inaugural exhibition, F-1, recently on view at Brooklyn Metal Works in Brooklyn, New York, is named for the visa that all foreigners must procure to study in the United States. The exhibition showcases 10 artists from eight countries whose work combines the methodologies taught in the United States with the cultural references and art traditions they identify with from home. Here Bonnie Levine speaks with Bella and Ruta about Platforma and F-1.
Bonnie Levine: Platforma is a newly established curatorial initiative established by the two of you. Can you tell us about it—what is its mission and why did you feel the need to start it?
Bella Neyman: Platforma was launched over a cup of coffee last summer. Ruta and I both wanted to create a new venue through which to show art jewelry and, like everyone else in this business, we want to get in front of young collectors. Artists, especially emerging ones, need the support of clients to survive and we want to play a role in helping the field grow and prosper. Our mission is to breathe new life into the field through pop-up exhibitions and events and amass a following that will be interested in what we have to say and in the work that we are showing. As we do not have a permanent space, we feel like we can take chances and experiment with what we are showing and how we choose to show it. Furthermore, as we want to entice young collectors to fall in love with art jewelry we also want to try to educate them.
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