An Interview in Two Parts

Schmuck Sonderschau (special exhibition) 2014Ever since Peter Nickl introduced this policy with great success, the Schmuck exhibition has been juried by one individual. Usually picked from the ranks of historians, curators, or collectors—but also culled from the field’s other source of opinions, the makers themselves—the list of past jurors includes such luminaries as Ralph Turner, Marjan Unger, Ruudt Peters, Mònica Gaspar, and Bernard Schobinger. 

The exhibition has long been considered to be the jewelry equivalent of Michelin stars. Clearly, the accolade signals a form of artistic excellence and sets a standard for the field on a global level. But like the Michelin stars system, it is often decried as a self-perpetuating and monopolistic form of authority over what excellence, in fact, amounts to.

Yet, little is ever written about the delicate balancing act jurors need to perform: to weave together a selection out of submissions they have no control over and to somehow make the resulting exhibition both personal and representative of the field at large.

We were curious about the whole process and so conducted an interview with Jorunn Veiteberg, Schmuck’s latest juror, both before and after her selection. Jorunn is a Norwegian critic, curator, and craft historian with an extensive knowledge of craft history and theory. First, we wanted to know what she expected a few days before meeting Wolfgang Lösche and Eva Sarnowski and conducting the selection itself, and finally, what her assessment of the exhibition was just after she saw it in Munich. 

Ben Lignel, Editor

Part One: October 2013

Benjamin Lignel: Before you choose which pieces will be part of 2014’s Schmuck exhibition, you yourself were chosen by the Handwerksmesse team to be this year’s juror. How do you think you were selected, and what particular qualities do you bring to the selection process?

Jorunn Veiteberg: I don’t know, but Wolfgang Lösche, who invited me to be the juror, knows well my great interest in contemporary jewelry. I was in the jury together with him of the Danner-Preis in 2011. This is a prize for applied artists in Bayern, and jewelry is a dominant medium. I have also been a jury member of Talente twice, which is also part of the Handwerksmesse. I don’t bring making skills, but I have many years of experience in looking, describing, and evaluating jewelry from the perspective of examiner, writer, and juror. 

The single-juror process was introduced by Peter Nickl, Wolfgang Lösche’s predecessor, to ensure that the selection is both singular and subjective. What do you think are the advantages and the drawbacks of such a format? Does it free you from the constraint of representing all the many facets of contemporary jewelry? 

Schmuck Sonderschau (special exhibition) 2014Jorunn Veiteberg: What I will miss most is the discussion with colleagues. I have always learned a lot from this kind of work, where you have to argue for your likes and dislikes. But sometimes, jurying is just based on giving points, and there is no time for discussion, and I have had to stand behind results that are far from my own preferences. The advantage of a more personal selection is probably a greater diversity from year to year, but that depends, of course, on the material there is to select from. It is important to remember that it is not like curating an exhibition. I have no idea who has sent in work and how rich the material I can choose from is. I am concerned about creating an interesting exhibition, and that means that it is not interesting for me just to demonstrate my “taste.” 

At the time you are receiving these questions, you still have not seen any of the pre-selected portfolios. What challenges do you expect this selection will bring, and what criteria for selection do you bring to the process? 

Jorunn Veiteberg: My biggest worry is that I have to do the selection based on slides. I don’t even know if I will be told the name of the artists. Photos can be very seductive and misleading. It is difficult to understand size, weight, etc. I’m afraid of making bad choices based on misreading photos. I have not defined any criteria in advance. But I have been asked to go for “high quality.” I will try to be as open minded as possible. But, perhaps I have a wider understanding of what quality can be than usual? For me, quality can also be about content, not only craftsmanship.  

You have a particular interest in how makers articulate their relationship to culture and history. Meanwhile, application forms leave very little room for contextualization of the work. When you review the applications, you will be looking at images, titles, and a simple list of materials and processes. How do you feel about this?

Jorunn Veiteberg: I don’t belong to the school that thinks artwork speaks for itself. Knowing so little about the work is what makes this exercise so challenging and the risk of making failures so big. I might have an experienced eye, but I don’t consider myself a connoisseur. So, I would have expected an artist statement to follow the piece, but you mean there is no room for that? 

Schmuck does not accept installations or photography, yet a growing number of contemporary makers are pushing their practices toward these (and other) media. Do you think that the restriction imposed on applicants will eventually undermine the relevance of this competition? 

Schmuck Sonderschau (special exhibition) 2014Jorunn Veiteberg: I’m very aware of these aspects, and I have always complained about the conservative attitude to format and display that Schmuck represents. But, so far, a lot of self-initiated projects have been growing up around Schmuck, and perhaps the limitations of this exhibition create the need for some of these alternative events to take place? Schmuck insists on wearable jewelry, and that is still the dominant part of contemporary jewelry making.

Part Two: March 2014

Benjamin Lignel: You came back from Munich a few weeks ago, and I am sure that the first thing you went to see was the Schmuck pavilion. As you made your selection based on slides, you, too, were “discovering” the Schmuck exhibition. How different from your expectations was the actual exhibition?

Jorunn Veiteberg: My biggest surprise was the size of the pieces. Many were much bigger than I had imagined. But mostly, the exhibition confirmed the impressions I got from looking at photos of the individual pieces. I also strongly felt that there was “one eye” behind the show, which was a positive surprise, too. 

My understanding is that the jewelry maker Alexandra Bahlmann is responsible for arranging the juror’s selection in the pavilion. Did you participate in the display decisions in any way? Were you surprised or inspired by her choices and the dialogues she staged?

Jorunn Veiteberg: I had nothing to do with the installing of the exhibition, but in doing the selection of works, I thought about the fair and the vitrines I knew they were going to be presented in. I tried to work with and not against that situation, but I didn’t make any suggestions. I was very impressed by the job Alexandra Bahlmann did. Many of the juxtapositions she made worked very well together both aesthetically and conceptually. In a group exhibition with so many different participants, there will always be some pieces that don´t fit well together, but I found her choices very sensitive and in tune with my own thoughts. 

Since visitors to the exhibition do not know what you chose from, it is difficult for them to get a sense of your choices. For that reason, I imagine that the juror rarely gets feedback and criticism on his or her selection. Is this the case?

Schmuck Sonderschau (special exhibition) 2014Jorunn Veiteberg: You are probably right. I had expected, though, that artists would confront me with the “why was I not accepted” question, but this didn´t happened. I think there was more discussion and criticism around the Hoffmann prizes, because there, everyone who has seen the Schmuck exhibition knows the jewelry the jury based its judgment on. However, if it is difficult to criticize the selection I made, I still expect that there will be reviews in journals and on the web discussing the exhibition as it was and its contribution to contemporary jewelry, etc. Or, at least a blog report telling whether it was boring or refreshing or whatever this year!

You remarked (in answer to my first batch of questions) that selecting from applications is not the same thing as curating. Can you explain the difference, and give us an example of a curated show you particularly liked? 

Jorunn Veiteberg: Curating is, of course, many different things, but when I take on a commission as curator, I want to decide who to invite and how to present the work. And I would develop a framework or a concept or use the exhibition to raise some questions. This year, I think you could say that the many exhibitions were less a matter of curatorial choice than opportunity or friendship, and that very few exhibitions were actually “curated.” The good exceptions were the professionalism of the solo exhibitions in Wittenbrink´s two galleries (Reinhold Ziegler and Warwick Freeman) and the personal choices made by Karl Fritch and Warwick Freeman of jewelry from New Zealand at the Handwerkskammer. When it came to how to display jewelry in new ways, the most ambitious solutions were, in my mind, Helen Britton’s exhibition at Galerie Spektrum and the magical world David Bielander created at Artothek. To make an exhibition with jewelry is very demanding because it often needs vitrines, tables, shelves—in short, you have to think through issues of display. The students from the Media, Arts, and Design (MAD) faculty in Hasselt also did a great job in this respect with their “Mad about Jewelry” buttons and wearable display boxes. 

I am hearing a few people complain that the field—whose members at all levels are overwhelmingly female—favors men. Do you agree that there is a gender bias in the field? If so, is this something you thought about when making your selection?

Jorunn Veiteberg: In Schmuck 2014, there was an overrepresentation of women artists. I consider practicing gender equality a criteria of quality in my own work. That means that I will sometimes favor men in fields where women are the majority and the opposite in fields where men are the majority. I’m convinced that, in the long run, it will serve the jewelry field best if we keep a gender balance, and I have no problem in thinking about gender as a criteria in the selection process to keep up this aim. 

I know that you are working on a number of writing projects. Can you tell us a little bit about these projects, why you chose them, and how you see your role as a craft historian?

Schmuck Sonderschau (special exhibition) 2014Jorunn Veiteberg: Last year, I was invited as a guest professor at the School of Craft and Design (HDK) in Gothenburg for three years. There, I have been introduced to research in “life writing”—a theme I hope to work with on a more theoretical level in the years to come. Life writing covers genres like biography, autobiography, diary, blog, performance, etc. I have written or contributed to several monographs over the years and have become more and more interested in what this kind of text can offer and how it can be challenged or reinvented. It’s interesting that this genre went out of fashion in art history at the same time as women artists made a room for themselves in the arts. To me, it has been a feminist issue to make singular women visible and to discuss the relationship between their life histories and their art production. At the moment, my main project is to write the biography of the first woman industrial designer in Norway, Nora Gulbrandsen (1894–1978). In the 1950s, she designed jewelry for the Norwegian company David Andersen, but she is more famous for her porcelain design. What I also hope to investigate more is craft artists’ self-presentations, the kind of performances we have all experienced in connection with exhibitions, conferences, etc. To work with a theme like life writing can perhaps illustrate what I see as my role as a craft historian: to make connections between craft art and other fields of the arts and culture in general.

Your last comments suggest that writing on history is also a matter of personal choices—who you pick, the writing genre that you choose. What distinction do you make between the role of the historian and that of the critic? Do you think that critical writing, of the kind that contextualizes but also voices opinion about work, is a useful format?

Jorunn Veiteberg: Definitely yes to the last question. In writing about contemporary craft and art, it is impossible to make a clear distinction between the critic and the historian. The closer I get to the present, the more the terrain changes from being history to being something closer to autobiography. I have witnessed the events I describe, experienced the discussions which they occasioned, and I have taken part as juror, curator, and educator as well as writer. This has to be reflected in my writing also because being involved has certainly affected my view of the historical terrain. 

Benjamin Lignel

An art historian (BA) and furniture designer (MA) by training, Benjamin Lignel veered toward jewelry design just after earning his master's degree. Lignel describes himself as a designer, writer, and curator. In 2007, he co-founded la garantie, association pour le bijou, a French association with a mission to study and promote jewelry. He became a member of Think Tank, a European Initiative for the Applied Arts, in 2009, and was a guest teacher at the Akademie der Bildenden Künste (Nuremberg, Germany) in 2013. Lignel was appointed editor of Art Jewelry Forum in January of the same year. In 2015, he edited the first book-length study of jewelry exhibition-making, "Shows and Tales." 

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